Community Strategist

About

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I build communities around products, ideas, and experiences.

 

Hello! I'm Cindy.  

I have over 9 years of experience working with online communities, building teams, and advising tech companies. I was employee #9 at Kickstarter, and as their VP of Community oversaw the evolution of the community as it grew from 50,000 users to 10 million.

My expertise lies at the intersection of community and product, where I innovate on ways to create user-informed experiences that are beautiful, scalable, and capable of working equally as well for an individual as they will for millions of people. I specialize in translating user insights to diverse stakeholders, and working across teams to get the job done. 

I've worked on projects ranging from onboarding and marketing campaigns to payments products and trust and safety tools. Wherever customers interact with a product, I'm there to make sure their needs are met. 

I'm a proven leader and manager, built and led Kickstarter's original community organization, and since then have advised and helped other startups build their teams and businesses. In 2012, Fast Company named me one of the Most Creative People in Business

I'm a veteran public speaker, and have spoken on community, creativity, entrepreneurship, and gaming at SXSW, GDC, CMX, Indiecade, MIT Game Lab, PAX, and San Diego Comic Con, to name a few. I also run academic workshops connecting students with real-world engagement strategies.  

Before working in tech, I got my PhD in English and was a writing instructor.  If you're curious about Dr. Au, you can find my dissertation here. While I ended up taking a different path, I continue teaching, mentoring, and public speaking, and am always looking for areas where I can support my peers and community. 

 
 

Wanna chat?

 

Drop a line at shinyee.au@gmail.com about collaborations, projects, advising, and speaking opportunities. 

You can also find me here: