About

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I lead high-performing teams at community- driven businesses.

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Hello! I'm Cindy.  

I have over 14 years of experience building community-driven businesses, leading teams, and scaling operations in high-growth environments. I was employee #9 at Kickstarter, and as VP of Community oversaw the evolution of community as it grew from 50,000 users to over 10 million. In 2012, Fast Company named me one of the Most Creative People in Business. Currently, I’m Senior Director of Community at Reddit.

My expertise lies at the intersection of community and product, where I innovate on ways to create user-informed experiences that are beautiful, scalable, and capable of working as well for an individual as they will for hundreds of millions of people. I specialize in translating user insights to diverse stakeholders, and helping teams focus on what matters most.

I'm a proven leader and manager, built and led Kickstarter's original community organization, and since then have advised and helped other startups build their teams and businesses. I’ve led Community, Product, Engagement, Customer Support, Operations, and Trust & Safety teams, and I’m a strong believer that investing in diverse talent is a foundation for company success.

Prior to my career in tech, I taught hundreds of undergrads literature and writing for 8 years while getting my PhD in Literature.  Everything I learned about community building started in the classroom. You can find my dissertation here.

 
 

Wanna chat?

 

Drop a line at shinyee.au@gmail.com about collaborations, projects, advising, and speaking opportunities. 

You can also find me here: